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Growth With Gary Library

Growth With Gary Library

A master list of everything I’ve published — organized by topic.

Jan 8, 2026

📚 Growth With Gary Library Archive

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🔖 Bookmark this page. It’s updated regularly.

Gary Yau Chan :)

📌 Product-Led Growth (PLG)

💸 Product Led Growth Pricing & Packaging and Monetization Strategy

🧲 Product-Led Sales

📣 Product-Led Marketing

👨‍💼 Founder-Led Sales

🔍 SEO for Product Led Growth

🧠 Leadership in Product Led Growth

🎯 Onboarding Call

📉 SaaS Churn

🔁 Retention, Feedback & Product Strategy

🧐 Product Led Growth Examples

🗂️ Founder Story

P.S. If you have 2 min, please take this three-questions survey about this newsletter for me @ https://tally.so/r/3EaPyl

I write daily*** about my learning on launching and leading PLG. Feel free to subscribe.

I am Gary Yau Chan. 3x Head of Growth. Product Growth specialist. 26x hackathon winner. Building ClarityInbox. I write about #PLG and #BuildInPublic. Please follow me on LinkedIn, or read about what you can hire me for on my Notion page.

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Storyblok Pricing Teardown: How it drives their PLG & PLS Strategy

Feb 11, 2026

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18 min read

Storyblok Pricing Teardown: How it drives their PLG & PLS Strategy

Storyblok’s pricing teardown tell us about their PLG strategy. Learn how they use the "squeeze" and hard gates vs. ramp up to route customers from self-serve to sales.

Product-Led Sales-Assist Framework that operationalizes growth in a $2 Billion valuation B2B company

Feb 5, 2026

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9 min read

Product-Led Sales-Assist Framework that operationalizes growth in a $2 Billion valuation B2B company

For mature B2B orgs, growth is about structure. Build a Product-Led Sales-Assist Leadership Framework that solves revenue attribution, operational cadence, and experiment agility.

Sales-Assisted PLG: The Product-Qualified Lead (PQL) Routing Guide for $100M+ SaaS

Jan 29, 2026

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17 min read

Sales-Assisted PLG: The Product-Qualified Lead (PQL) Routing Guide for $100M+ SaaS

Learn how to build a sales-assisted PLG motion that improves revenue efficiency. A guide to PQL routing, signal detection, and bridging the trust gap between Product and Sales

Land and Expand: How to Operationalize it for SaaS PLG

Jan 22, 2026

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12 min read

Land and Expand: How to Operationalize it for SaaS PLG

Struggling to scale SaaS expansion revenue? This post breaks down the operational system to fix siloed teams, route PQAs correctly, and align Sales and Product for frictionless land-and-expand growth.

Monetizing AI SaaS: 3 Steps to Packaging & Pricing Success

Jan 15, 2026

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20 min read

Monetizing AI SaaS: 3 Steps to Packaging & Pricing Success

Stop guessing about monetizing AI. Learn the 3-step AI product packaging framework, when to use a bundle pricing strategy, and how to drive AI feature monetization.

Product Manager Memes: 50+ Funny Product Management Memes

Jan 8, 2026

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27 min read

Product Manager Memes: 50+ Funny Product Management Memes

LOL with funny product management memes, capturing the humorous side of the PM life's everyday struggles. Featuring AI, CEO, Product Marketing.

From Sales-Led to Product-Led: The Transformation Roadmap for $300M SaaS Companies

Jan 6, 2026

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30 min read

From Sales-Led to Product-Led: The Transformation Roadmap for $300M SaaS Companies

Learn the roadmap on how a $300M SaaS company can double its profit in 24 months by moving SMB from sales-led to product-led. Includes financial model, unit economics, and 5-step playbook.

PLG vs SLG: How to Choose? [Framework]

Jan 5, 2026

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10 min read

PLG vs SLG: How to Choose? [Framework]

Discover the main difference between Product-Led Growth and Sales-Led Growth. And how soon to monetize your customers. Unlock my tip on a hybrid approach.

LTV CAC Ratio Payback Formula [Free Download Template]

Jan 2, 2026

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6 min read

LTV CAC Ratio Payback Formula [Free Download Template]

Showcase your CAC LTV payback using this heatmap

PLG Company: GMass

Oct 7, 2025

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7 min read

PLG Company: GMass

How GMass, a Gmail-integrated mass email and mail merge tool, uses product-led growth with frictionless onboarding, a viral 'power user' loop, and seamless Google Sheets integration to drive $8.6M+ ARR and 1M+ global users.

PLG Company: Gamma.app

Sep 24, 2025

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7 min read

PLG Company: Gamma.app

How an AI-native presentation tool, uses instant TTV, viral onboarding, and AI-driven creation to reach $50M ARR and 50M+ users by making presentations, docs, and webpages “at the speed of thought.”

PLG Company: Reclaim.ai

Sep 16, 2025

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7 min read

PLG Company: Reclaim.ai

How a Dropbox acquired AI-powered calendar tool, uses product-led growth (PLG) with instant scheduling, deep team integrations, and adaptive automation to serve over 550,000 users across 65,000+ companies.

PLG Company: Mouseflow

Sep 10, 2025

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6 min read

PLG Company: Mouseflow

How Mouseflow, a behavior analytics platform, uses product-led growth with instant heatmaps, a freemium model, and conversion-focused insights to serve 190,000+ businesses and reach $2.4M ARR through self-serve adoption.

PLG Company: OpenPhone

Sep 3, 2025

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6 min read

PLG Company: OpenPhone

How OpenPhone, an AI business phone system, uses product-led growth (PLG) with instant setup, a collaborative workspace, bottom-up adoption, and a hybrid sales motion to reach 60,000+ businesses and close $56M+ in funding.

PLG company: Lindy AI

Aug 26, 2025

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6 min read

PLG company: Lindy AI

No-code AI agent builder, uses product-led growth with instant time-to-value, a freemium model, and strong viral automations to help companies automate everything from email and sales to customer support and onboarding.

Product-Led Growth: Launching a Freemium B2B SaaS

Aug 21, 2025

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12 min read

Product-Led Growth: Launching a Freemium B2B SaaS

How product-led growth strategy drives signups, rapid feedback, and user conversion, even in skeptical, sales-led markets. Learn step-by-step tactics to launch a PLG motion, overcome internal resistance, and leverage onboarding and customer insights to accelerate SaaS growth.

PLG company: Mintlify

Aug 13, 2025

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5 min read

PLG company: Mintlify

AI-powered documentation platform serve 70+ million developers and 8,000+ companies using product-led growth (PLG).

PLG company: Supabase

Jul 30, 2025

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5 min read

PLG company: Supabase

How an open source Postgres platform, uses product-led growth (PLG) with instant developer value, a freemium model, and open community adoption, become one of the world’s fastest-growing backend platforms.

Rethinking the Onboarding Pitch

Jul 25, 2025

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5 min read

Rethinking the Onboarding Pitch

A behind-the-scenes look at refining the Clarity Inbox sales pitch. Pain-first storytelling matters, how onboarding can be made effortless, and what it really takes to convert product adoption and growth.