The Golden Ticket to Growth: Mastering the 30-Minute Onboarding Call 🎫

As a growth expert with over 8 years of experience, I've discovered the true "golden ticket" to growth: the first 30-minute onboarding call with your customer. 📞 This crucial interaction is a golden opportunity to sell, listen, problem-solve, and provide value all at once. 💡

At TrustCloud, we've implemented "superhuman onboarding calls" as part of our Product-Led Growth (PLG) strategy, and it has been nothing short of a game-changer. 🚀 The reason for its success? It strikes a chord that precisely mirrors real customer needs and stories. 📖

Our Superhuman Onboarding Call Strategy

1. Listen First 👂

We pay close attention to our customers' needs. With each call, the reasons for sign-ups become increasingly clear. A common refrain we hear is, "Our prospects have been asking us about SOC 2! We need SOC 2 to make the sale." 😩

2. Echo and Amplify 🔊

Customers want to be validated and be heard. We reinforce their concerns and tell them how 100+ customers before them have highlighted this very same problem. Our response? "Yes that’s why we created this startup program for that exact reason" 💪

3. Be a Confident Guide 🧭

We showcase how our solution has solved compliance for many startups before them. Our message is clear: "This is the way startups unblock sales deals with compliance!" 🔑

4. Adapt and Grow 🌱

For any questions we can't answer immediately or patterns of repeated inquiries, we quickly developed enablement content, created scripts, updated our FAQ, and produced videos. This proactive approach allows us to anticipate and address concerns for future customers. We often say, "I can share content with you about this via email after the onboarding call!" 😃

The Power of the 30-Minute Onboarding Call 🕒

Our 30-minute onboarding call has been the cornerstone of our PLG strategy. Over the past two years, we've onboarded more than 1000 customers, with each one participating in a 30-minute session. Imagine the learning engine flywheel we've created! 🔄

The beauty of this approach lies in its simplicity. Don't overcomplicate things. The biggest growth lever at your disposal is getting on that onboarding call with your customers! 📈

By leveraging these calls, you can:

Gain invaluable insights into customer needs 🧐

Build stronger relationships from the start 🤝

Tailor your product and services in real-time ⚙️

Create a continuous feedback loop for improvement 🔄

Remember, growth doesn't always require complex strategies or expensive tools. Sometimes, the most powerful growth engine is a simple conversation with your customer. So, pick up that phone and start unlocking your growth potential today! 📞✨