Week in Life of Head of PLG

A Week in the Life of a Product-Led Growth Leader: Driving Success Through Strategic Focus 🚀

In the fast-paced world of Product-Led Growth (PLG), every week brings new opportunities and challenges. As a Head of PLG, weeks are carefully orchestrated to maximize growth, drive revenue, and ensure the product continues to delight users. Let's explore a typical week in this role, sharing insights into how PLG leaders balance sales momentum, product enhancement, and customer success.

Monday & Tuesday: Sales Momentum & Strategy 🎯

The week kicks off with a laser focus on sales performance. With quarter-end goals always in sight, key questions include:

Weekend Activity Review: What sales closed over the weekend? Analyzing any sales or significant user activity that occurred over the past few days.

Deal Closure: Which opportunities are primed for closure? Assessing which deals are on the verge of closing and strategizing how to push them over the finish line.

Revenue Goals: How can we accelerate pending deals? With the quarter-end approaching, closing sales and upselling is more urgent than ever to meet revenue targets.

These first two days are dedicated to supercharging our sales pipeline through strategic initiatives:

Launching targeted marketing campaigns. Collaborating with the marketing team to devise targeted campaigns and promotional discounts to boost sales. Evaluating promotional discount opportunities. Analyzing market trends, we can leverage

Lead Analysis: Reviewing prospects, leads, and opportunities to identify potential closing strategies. Deep-diving into our prospect and leads database

Wednesday & Thursday: Execution & Product Enhancement 💪

Midweek shifts focus to product development and feature enhancement. Two critical areas of optimization are:

1. Strategic Paywalls: Developing and implementing new paywalls that create compelling upgrade paths and showcase advanced features.

2. Onboarding Excellence: Refining the user onboarding experience, knowing that better activation leads to improved retention, which ultimately drives successful upsells.

Wins are celebrated by tracking positive indicators like new G2 reviews, social media mentions, customer referrals, and brand advocacy moments. These victories aren't just metrics—they're shared with the broader marketing team to reinforce the PLG strategy's effectiveness in building the company's brand.

Friday: Closing Strong & Sharing Success 🏆

The week concludes with a push to finalize deals and report on progress.

Final Deal Push: This involves collaborating with the CEO and Head of Product to create appealing package combinations for upsells and highlighting competitive advantages. Customer communication is key, reaching out to free users about upgrade opportunities, showcasing value through personalized communications, and presenting special offerings to engaged users.

Lastly, sharing weekly reports is crucial to keep the organization updated with our progress.

Weekly Reporting:

• Documenting wins, losses, and lessons learned

• Account progress and likely upsells for next week

• Sharing product enhancement and paywall updates

  • We will likely see more hand-raisers, Product Qualified Leads

• Highlighting successful onboarding improvements,

  • We should see an increase in activation in the following weeks

• Reporting on lifecycle marketing initiatives launched

  • Expecting positive results next week

The PLG Advantage ⚡

What makes Product-Led Growth truly special is its ability to create a virtuous cycle: better products lead to happier users, who become viral advocates, driving more adoption and growth. As a PLG leader, every week is an opportunity to strengthen this cycle and drive sustainable business growth.

In PLG, the focus isn't just on selling a product—it's about creating an experience that makes users want to champion the solution. This approach makes every week both challenging and incredibly rewarding, as the team works tirelessly to improve the product, enhance user experience, and drive growth through strategic initiatives.

Read about Product-led Growth

1. Day in life as Head of PLG 🧢

2. How to communicate product-led growth Roadmap to Stakeholders

3. How I sold 10 PLG customers with 1 paywall 🤑

4. PLG: 7 Types of Tech Touches Examples 💌

5. CAC LTV Payback Ratio Heatmap [Download Template] 💵

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Learn more https://www.youtube.com/@GaryYauChan/videos 

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I am Gary Yau Chan. 3x Head of Growth. Product Growth specialist. 26x hackathon winner. I write about #PLG and #BuildInPublic. Please follow me on LinkedIn, or read about what you can hire me for on my Notion page.