Gary Chan

Product Growth Entrepreneur, 0-1 launch PLG with virality

Monetization Strategies

Land and Expand: How to Operationalize it for SaaS PLG

Jan 22, 2026

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12 min read

Land and Expand: How to Operationalize it for SaaS PLG

Struggling to scale SaaS expansion revenue? This post breaks down the operational system to fix siloed teams, route PQAs correctly, and align Sales and Product for frictionless land-and-expand growth.

Gary Chan

Monetization Strategies

Monetizing AI SaaS: 3 Steps to Packaging & Pricing Success

Jan 15, 2026

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20 min read

Monetizing AI SaaS: 3 Steps to Packaging & Pricing Success

Stop guessing about monetizing AI. Learn the 3-step AI product packaging framework, when to use a bundle pricing strategy, and how to drive AI feature monetization.

Gary Chan

Company Highlight

Jan 8, 2026

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9 min read

Growth With Gary Library

A master list of everything I’ve published — organized by topic.

Gary Chan

Product Led Marketing

Product Manager Memes: 50+ Funny AI, Burnout & Marketer

Jan 8, 2026

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27 min read

Product Manager Memes: 50+ Funny AI, Burnout & Marketer

Get ready to laugh out loud with the ultimate collection of product management memes, capturing the humorous side of the PM life's everyday struggles.

Gary Chan

Company Highlight

From Sales-Led to Product-Led: The Transformation Roadmap for $300M SaaS Companies

Jan 6, 2026

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30 min read

From Sales-Led to Product-Led: The Transformation Roadmap for $300M SaaS Companies

Learn the roadmap on how a $300M SaaS company can double its profit in 24 months by moving SMB from sales-led to product-led. Includes financial model, unit economics, and 5-step playbook.

Gary Chan

Monetization Strategies

LTV CAC Ratio Payback Formula [Free Download Template]

Jan 2, 2026

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6 min read

LTV CAC Ratio Payback Formula [Free Download Template]

Showcase your CAC LTV payback using this heatmap

Gary Chan

Company Highlight

Oct 7, 2025

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7 min read

PLG Company: GMass

How GMass, a Gmail-integrated mass email and mail merge tool, uses product-led growth with frictionless onboarding, a viral 'power user' loop, and seamless Google Sheets integration to drive $8.6M+ ARR and 1M+ global users.

Gary Chan

Company Highlight

Sep 24, 2025

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7 min read

PLG Company: Gamma.app

How an AI-native presentation tool, uses instant TTV, viral onboarding, and AI-driven creation to reach $50M ARR and 50M+ users by making presentations, docs, and webpages “at the speed of thought.”

Gary Chan

Company Highlight

Sep 16, 2025

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7 min read

PLG Company: Reclaim.ai

How a Dropbox acquired AI-powered calendar tool, uses product-led growth (PLG) with instant scheduling, deep team integrations, and adaptive automation to serve over 550,000 users across 65,000+ companies.

Gary Chan

Company Highlight

Sep 10, 2025

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6 min read

PLG Company: Mouseflow

How Mouseflow, a behavior analytics platform, uses product-led growth with instant heatmaps, a freemium model, and conversion-focused insights to serve 190,000+ businesses and reach $2.4M ARR through self-serve adoption.

Gary Chan

Company Highlight

Sep 3, 2025

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6 min read

PLG Company: OpenPhone

How OpenPhone, an AI business phone system, uses product-led growth (PLG) with instant setup, a collaborative workspace, bottom-up adoption, and a hybrid sales motion to reach 60,000+ businesses and close $56M+ in funding.

Gary Chan

Company Highlight

Aug 26, 2025

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6 min read

PLG company: Lindy AI

No-code AI agent builder, uses product-led growth with instant time-to-value, a freemium model, and strong viral automations to help companies automate everything from email and sales to customer support and onboarding.

Gary Chan

Product Led Growth

Aug 21, 2025

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12 min read

Product-Led Growth: Launching a Freemium B2B SaaS

How product-led growth strategy drives signups, rapid feedback, and user conversion, even in skeptical, sales-led markets. Learn step-by-step tactics to launch a PLG motion, overcome internal resistance, and leverage onboarding and customer insights to accelerate SaaS growth.

Gary Chan

Company Highlight

Aug 13, 2025

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5 min read

PLG company: Mintlify

AI-powered documentation platform serve 70+ million developers and 8,000+ companies using product-led growth (PLG).

Gary Chan

Company Highlight

Jul 30, 2025

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5 min read

PLG company: Supabase

How an open source Postgres platform, uses product-led growth (PLG) with instant developer value, a freemium model, and open community adoption, become one of the world’s fastest-growing backend platforms.

Gary Chan

Startup

Jul 25, 2025

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5 min read

Rethinking the Onboarding Pitch

A behind-the-scenes look at refining the Clarity Inbox sales pitch. Pain-first storytelling matters, how onboarding can be made effortless, and what it really takes to convert product adoption and growth.

Gary Chan

Product Led Growth

Reverse Trial: More SaaS Customers to retain and upgrade

Jul 24, 2025

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6 min read

Reverse Trial: More SaaS Customers to retain and upgrade

Reverse trial outperforms traditional free trials and freemium models for product-led growth SaaS. Keep users engaged longer, nurture upgrades, and meet customers where they are, on their timeline.

Gary Chan

Product Led Marketing

Paid Acquisition Flywheel for Product Led Growth SaaS

Jul 24, 2025

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5 min read

Paid Acquisition Flywheel for Product Led Growth SaaS

How we use the paid ad channel as a catalyst for Product Led Growth Flywheel. It helped grow our word of mouth and virality flywheel.

Gary Chan

Company Highlight

Jul 22, 2025

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5 min read

PLG company: RB2B

How using Founder Led Marketing combine with Product led Growth propeled RB2B, a website visitor identification tool, to tremendous growth, and $5M ARR in 13 months.

Gary Chan

Company Highlight

Product-Led Growth Examples: 9 SaaS Companies Scaling Without Sales (2026)

Jul 17, 2025

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20 min read

Product-Led Growth Examples: 9 SaaS Companies Scaling Without Sales (2026)

Here are 9 real-world product-led growth (PLG) examples from leading AI and SaaS startups. Learn how these PLG companies use common characteristics (instant value, viral loops, and user-focused strategies) to drive rapid, sustainable growth.

Gary Chan

Company Highlight

Jul 15, 2025

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5 min read

PLG company: Wispr Flow

How an AI-powered dictation tool, uses PLG to deliver instant value, grow external virality, and support any use cases to speed up workflows for thousands of users.

Gary Chan

Product Led Growth

Jul 11, 2025

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18 min read

SaaS Product Virality using Product-Led Growth

How to create internal virality bottom-up from selling to one individual user then upselling the whole customer's organization. And learn how to create external virality that compounds and drives growth.

Gary Chan

Company Highlight

Jul 8, 2025

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5 min read

PLG company: MailMaestro

How an AI email assistant uses product-led growth (PLG) with quick AI value, and viral team collaboration, helped them reach 55,000+ teams globally.

Gary Chan

Startup

Jun 27, 2025

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3 min read

The Hardest Part of Startup isn't the work....

Its the uncertainty

Gary Chan

Company Highlight

Jun 24, 2025

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5 min read

PLG company: Tally.so

How Tally, a no-code form builder, uses product-led growth with instant form creation, a super generous free plan, viral branded sharing, and built-in-public strategy to reach over 500,000 users and $2M ARR as a bootstrapped startup.

Gary Chan

Gary Chan

Land and Expand: How to Operationalize it for SaaS PLG

Monetizing AI SaaS: 3 Steps to Packaging & Pricing Success

Growth With Gary Library

Product Manager Memes: 50+ Funny AI, Burnout & Marketer

From Sales-Led to Product-Led: The Transformation Roadmap for $300M SaaS Companies

LTV CAC Ratio Payback Formula [Free Download Template]

PLG Company: GMass

PLG Company: Gamma.app

PLG Company: Reclaim.ai

PLG Company: Mouseflow

PLG Company: OpenPhone

PLG company: Lindy AI

Product-Led Growth: Launching a Freemium B2B SaaS

PLG company: Mintlify

PLG company: Supabase

Rethinking the Onboarding Pitch

Reverse Trial: More SaaS Customers to retain and upgrade

Paid Acquisition Flywheel for Product Led Growth SaaS

PLG company: RB2B

Product-Led Growth Examples: 9 SaaS Companies Scaling Without Sales (2026)

PLG company: Wispr Flow

SaaS Product Virality using Product-Led Growth

PLG company: MailMaestro

The Hardest Part of Startup isn't the work....

PLG company: Tally.so

Growth with Gary

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