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Product Led Growth

Reverse Trial: More SaaS Customers to retain and upgrade

Jul 24, 2025

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6 min read

Reverse Trial: More SaaS Customers to retain and upgrade

Reverse trial outperforms traditional free trials and freemium models for product-led growth SaaS. Keep users engaged longer, nurture upgrades, and meet customers where they are, on their timeline.

Gary Chan
Gary Chan

Product Led Marketing

Paid Acquisition Flywheel for Product Led Growth SaaS

Jul 24, 2025

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5 min read

Paid Acquisition Flywheel for Product Led Growth SaaS

How we use the paid ad channel as a catalyst for Product Led Growth Flywheel. It helped grow our word of mouth and virality flywheel.

Gary Chan
Gary Chan

Company Highlight

PLG company: RB2B

Jul 22, 2025

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5 min read

PLG company: RB2B

How using Founder Led Marketing combine with Product led Growth propeled RB2B, a website visitor identification tool, to tremendous growth, and $5M ARR in 13 months.

Gary Chan
Gary Chan

Company Highlight

+1

Product Led Growth Examples: Playbooks from PLG Companies Scaling Without Sales (2026)

Jul 17, 2025

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20 min read

Product Led Growth Examples: Playbooks from PLG Companies Scaling Without Sales (2026)

Here are 9 real-world product-led growth (PLG) examples from leading AI and SaaS startups. Learn how these PLG companies use common characteristics (instant value, viral loops, and user-focused strategies) to drive rapid, sustainable growth.

Gary Chan
Gary Chan

Company Highlight

PLG company: Wispr Flow

Jul 15, 2025

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5 min read

PLG company: Wispr Flow

How an AI-powered dictation tool, uses PLG to deliver instant value, grow external virality, and support any use cases to speed up workflows for thousands of users.

Gary Chan
Gary Chan

Product Led Growth

SaaS Product Virality using Product-Led Growth

Jul 11, 2025

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18 min read

SaaS Product Virality using Product-Led Growth

How to create internal virality bottom-up from selling to one individual user then upselling the whole customer's organization. And learn how to create external virality that compounds and drives growth.

Gary Chan
Gary Chan

Company Highlight

PLG company: MailMaestro

Jul 8, 2025

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5 min read

PLG company: MailMaestro

How an AI email assistant uses product-led growth (PLG) with quick AI value, and viral team collaboration, helped them reach 55,000+ teams globally.

Gary Chan
Gary Chan

Startup

The Hardest Part of Startup isn't the work....

Jun 27, 2025

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3 min read

The Hardest Part of Startup isn't the work....

Its the uncertainty

Gary Chan
Gary Chan

Company Highlight

PLG company: Tally.so

Jun 24, 2025

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5 min read

PLG company: Tally.so

How Tally, a no-code form builder, uses product-led growth with instant form creation, a super generous free plan, viral branded sharing, and built-in-public strategy to reach over 500,000 users and $2M ARR as a bootstrapped startup.

Gary Chan
Gary Chan

Startup

Why We’re Not Doing a Free Plan (Yet)

Jun 20, 2025

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5 min read

Why We’re Not Doing a Free Plan (Yet)

Why we intentionally skipping the forever-free plan. Learn how focusing on real, paying users leads to better feedback, stronger product direction, and solutions that truly solve the pain.

Gary Chan
Gary Chan

Product Led Growth

Product Led Growth Strategy: 2025 Guide

Jun 19, 2025

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8 min read

Product Led Growth Strategy: 2025 Guide

The secrets of Product-Led Growth (PLG) with this in-depth guide, featuring real-world lessons from a Head of PLG. Putting your product at the center of your strategy drives organic acquisition, scalable growth, and powerful network effects.

Gary Chan
Gary Chan

Company Highlight

PLG company: Granola.ai

Jun 17, 2025

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5 min read

PLG company: Granola.ai

How Granola, an AI-powered meeting recorder, use product-led growth (PLG) strategies with immediate time-to-value, viral team collaboration, and top-down adoption to drive growth to $250M valuation.

Gary Chan
Gary Chan
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