Archive

The "Led" in Product Led Growth

Discover how our compliance startup leveraged Product-Led Growth (PLG) to drive organic acquisition, lower costs, and achieve 40% word-of-mouth traffic in just 18 months. Learn about our self-service freemium model, value-based monetization, and superhuman onboarding that revolutionized compliance for SMBs and enterprises alike

Gary Chan

Product Led Growth

Jan 27, 2025

•

6 min read

Building the "Product" in Product Led Growth

What does Product truly mean? Discover the true meaning of "product-led" in PLG and learn how to transform your business from sales-led to product-led. Gain insights on creating self-guided value journeys, building support ecosystems, and making product discovery intuitive for sustainable growth.

Gary Chan

Product Led Growth

Jan 21, 2025

•

11 min read

Usage-Based Pricing in Product-Led Growth

Pros and cons of usage-based pricing in product-led growth strategies. Learn from real-world experiences with AI-powered features and get actionable insights on when this pricing model works best for B2B SaaS products

Gary Chan

The Real Journey to Product-Led Growth: Reflections and Lessons Learned from the Trenches

Jan 17, 2025

•

7 min read

The Real Journey to Product-Led Growth: Reflections and Lessons Learned from the Trenches

The 4 success factors a Head of PLG should focus on...

Gary Chan

Jan 16, 2025

•

11 min read

A Year in Life as Head of PLG

Reflecting on the yearly journey of PLG, from navigating the ups and downs, communication challenges, and personal struggles. Having clarity and alignment with yourself, will create alignment with the PLG team and the organization.

Gary Chan

Jan 14, 2025

•

6 min read

Quarter in life as Head of PLG

Explore key strategies for quarterly success, from communicating achievements to scaling marketing efforts. Learn how to build momentum, celebrate wins, and adapt in this comprehensive guide for PLG leaders

Gary Chan

Product Led Growth