Archive

PLG vs SLG: How to Choose? [Framework]

Discover the main difference between Product-Led Growth and Sales-Led Growth. And how soon to monetize your customers. Unlock my tip on a hybrid approach.

Gary Chan

Monetization Strategies

LTV CAC Ratio Payback Formula [Free Download Template]

Jan 2, 2026

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6 min read

LTV CAC Ratio Payback Formula [Free Download Template]

Showcase your CAC LTV payback using this heatmap

Gary Chan

Company Highlight

Oct 7, 2025

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7 min read

PLG Company: GMass

How GMass, a Gmail-integrated mass email and mail merge tool, uses product-led growth with frictionless onboarding, a viral 'power user' loop, and seamless Google Sheets integration to drive $8.6M+ ARR and 1M+ global users.

Gary Chan

Company Highlight

Sep 24, 2025

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7 min read

PLG Company: Gamma.app

How an AI-native presentation tool, uses instant TTV, viral onboarding, and AI-driven creation to reach $50M ARR and 50M+ users by making presentations, docs, and webpages “at the speed of thought.”

Gary Chan

Company Highlight

Sep 16, 2025

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7 min read

PLG Company: Reclaim.ai

How a Dropbox acquired AI-powered calendar tool, uses product-led growth (PLG) with instant scheduling, deep team integrations, and adaptive automation to serve over 550,000 users across 65,000+ companies.

Gary Chan

Company Highlight

Sep 10, 2025

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6 min read

PLG Company: Mouseflow

How Mouseflow, a behavior analytics platform, uses product-led growth with instant heatmaps, a freemium model, and conversion-focused insights to serve 190,000+ businesses and reach $2.4M ARR through self-serve adoption.

Gary Chan

Company Highlight

Sep 3, 2025

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6 min read

PLG Company: OpenPhone

How OpenPhone, an AI business phone system, uses product-led growth (PLG) with instant setup, a collaborative workspace, bottom-up adoption, and a hybrid sales motion to reach 60,000+ businesses and close $56M+ in funding.

Gary Chan

Company Highlight

Aug 26, 2025

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6 min read

PLG company: Lindy AI

No-code AI agent builder, uses product-led growth with instant time-to-value, a freemium model, and strong viral automations to help companies automate everything from email and sales to customer support and onboarding.

Gary Chan

Product Led Growth

Aug 21, 2025

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12 min read

Product-Led Growth: Launching a Freemium B2B SaaS

How product-led growth strategy drives signups, rapid feedback, and user conversion, even in skeptical, sales-led markets. Learn step-by-step tactics to launch a PLG motion, overcome internal resistance, and leverage onboarding and customer insights to accelerate SaaS growth.

Gary Chan

Company Highlight

Aug 13, 2025

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5 min read

PLG company: Mintlify

AI-powered documentation platform serve 70+ million developers and 8,000+ companies using product-led growth (PLG).

Gary Chan

Company Highlight

Jul 30, 2025

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5 min read

PLG company: Supabase

How an open source Postgres platform, uses product-led growth (PLG) with instant developer value, a freemium model, and open community adoption, become one of the world’s fastest-growing backend platforms.

Gary Chan

Startup

Jul 25, 2025

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5 min read

Rethinking the Onboarding Pitch

A behind-the-scenes look at refining the Clarity Inbox sales pitch. Pain-first storytelling matters, how onboarding can be made effortless, and what it really takes to convert product adoption and growth.

Gary Chan

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PLG vs SLG: How to Choose? [Framework]

LTV CAC Ratio Payback Formula [Free Download Template]

PLG Company: GMass

PLG Company: Gamma.app

PLG Company: Reclaim.ai

PLG Company: Mouseflow

PLG Company: OpenPhone

PLG company: Lindy AI

Product-Led Growth: Launching a Freemium B2B SaaS

PLG company: Mintlify

PLG company: Supabase

Rethinking the Onboarding Pitch

Growth with Gary

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