Company Highlight

Company Highlight

Company HighlightStartupSaaS ChurnProduct Led SalesProduct Led MarketingProduct Led Growth
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Growth With Gary Library

Growth With Gary Library

A master list of everything I’ve published — organized by topic.

Gary Chan
Gary Chan
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From Sales-Led to Product-Led: The Transformation Roadmap for $300M SaaS Companies

From Sales-Led to Product-Led: The Transformation Roadmap for $300M SaaS Companies

Learn the roadmap on how a $300M SaaS company can double its profit in 24 months by moving SMB from sales-led to product-led. Includes financial model, unit economics, and 5-step playbook.

Gary Chan
Gary Chan
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PLG Company: GMass

PLG Company: GMass

How GMass, a Gmail-integrated mass email and mail merge tool, uses product-led growth with frictionless onboarding, a viral 'power user' loop, and seamless Google Sheets integration to drive $8.6M+ ARR and 1M+ global users.

Gary Chan
Gary Chan
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PLG Company: Gamma.app

PLG Company: Gamma.app

How an AI-native presentation tool, uses instant TTV, viral onboarding, and AI-driven creation to reach $50M ARR and 50M+ users by making presentations, docs, and webpages “at the speed of thought.”

Gary Chan
Gary Chan
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PLG Company: Reclaim.ai

PLG Company: Reclaim.ai

How a Dropbox acquired AI-powered calendar tool, uses product-led growth (PLG) with instant scheduling, deep team integrations, and adaptive automation to serve over 550,000 users across 65,000+ companies.

Gary Chan
Gary Chan
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PLG Company: Mouseflow

PLG Company: Mouseflow

How Mouseflow, a behavior analytics platform, uses product-led growth with instant heatmaps, a freemium model, and conversion-focused insights to serve 190,000+ businesses and reach $2.4M ARR through self-serve adoption.

Gary Chan
Gary Chan
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PLG Company: OpenPhone

PLG Company: OpenPhone

How OpenPhone, an AI business phone system, uses product-led growth (PLG) with instant setup, a collaborative workspace, bottom-up adoption, and a hybrid sales motion to reach 60,000+ businesses and close $56M+ in funding.

Gary Chan
Gary Chan
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PLG company: Lindy AI

PLG company: Lindy AI

No-code AI agent builder, uses product-led growth with instant time-to-value, a freemium model, and strong viral automations to help companies automate everything from email and sales to customer support and onboarding.

Gary Chan
Gary Chan
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PLG company: Mintlify

PLG company: Mintlify

AI-powered documentation platform serve 70+ million developers and 8,000+ companies using product-led growth (PLG).

Gary Chan
Gary Chan
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PLG company: Supabase

PLG company: Supabase

How an open source Postgres platform, uses product-led growth (PLG) with instant developer value, a freemium model, and open community adoption, become one of the world’s fastest-growing backend platforms.

Gary Chan
Gary Chan
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PLG company: RB2B

PLG company: RB2B

How using Founder Led Marketing combine with Product led Growth propeled RB2B, a website visitor identification tool, to tremendous growth, and $5M ARR in 13 months.

Gary Chan
Gary Chan
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Product-Led Growth Examples: 9 AI SaaS Companies That Cracked the Code (2025)

Product-Led Growth Examples: 9 AI SaaS Companies That Cracked the Code (2025)

Here are 9 real-world product-led growth (PLG) examples from leading AI and SaaS startups. Learn how these PLG companies use common characteristics (instant value, viral loops, and user-focused strategies) to drive rapid, sustainable growth.

Gary Chan
Gary Chan