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Product Led GrowthProduct Led Growth
Product Led Growth Examples 2025: Six AI Startups Leading the Way

Product Led Growth Examples 2025: Six AI Startups Leading the Way

Here are 6 real-world product-led growth (PLG) examples from leading AI and SaaS startups. Learn they use common characteristics (instant value, viral loops, and user-focused strategies) to drive rapid, sustainable growth.

Gary Chan
Gary Chan
Company HighlightCompany Highlight
PLG company: Wispr Flow

PLG company: Wispr Flow

How an AI-powered dictation tool, uses PLG to deliver instant value, grow external virality, and support any use cases to speed up workflows for thousands of users.

Gary Chan
Gary Chan
Product Led GrowthProduct Led Growth
SaaS Product Virality using Product-Led Growth

SaaS Product Virality using Product-Led Growth

How to create internal virality bottom-up from selling to one individual user then upselling the whole customer's organization. And learn how to create external virality that compounds and drives growth.

Gary Chan
Gary Chan
Company HighlightCompany Highlight
PLG company: MailMaestro

PLG company: MailMaestro

How an AI email assistant uses product-led growth (PLG) with quick AI value, and viral team collaboration, helped them reach 55,000+ teams globally.

Gary Chan
Gary Chan
StartupStartup
The Hardest Part of Startup isn't the work....

The Hardest Part of Startup isn't the work....

Its the uncertainty

Gary Chan
Gary Chan
Company HighlightCompany Highlight
PLG company: Tally.so

PLG company: Tally.so

How Tally, a no-code form builder, uses product-led growth with instant form creation, a super generous free plan, viral branded sharing, and built-in-public strategy to reach over 500,000 users and $2M ARR as a bootstrapped startup.

Gary Chan
Gary Chan
StartupStartup
Why We’re Not Doing a Free Plan (Yet)

Why We’re Not Doing a Free Plan (Yet)

Why we intentionally skipping the forever-free plan. Learn how focusing on real, paying users leads to better feedback, stronger product direction, and solutions that truly solve the pain.

Gary Chan
Gary Chan
Product Led GrowthProduct Led Growth
Product Led Growth Strategy: 2025 Guide

Product Led Growth Strategy: 2025 Guide

The secrets of Product-Led Growth (PLG) with this in-depth guide, featuring real-world lessons from a Head of PLG. Putting your product at the center of your strategy drives organic acquisition, scalable growth, and powerful network effects.

Gary Chan
Gary Chan
Company HighlightCompany Highlight
PLG company: Granola.ai

PLG company: Granola.ai

How Granola, an AI-powered meeting recorder, use product-led growth (PLG) strategies with immediate time-to-value, viral team collaboration, and top-down adoption to drive growth to $250M valuation.

Gary Chan
Gary Chan
StartupStartup
When Traction Feels Slow, but It’s Still Traction

When Traction Feels Slow, but It’s Still Traction

Feeling like your startup progress is slow? Heres the emotional ups and downs of early-stage traction, the challenge of patience, and when growth feels like it’s crawling.

Gary Chan
Gary Chan
Community-Led Growth and AI

Community-Led Growth and AI

Future of SaaS growth will be authentic human connection. AI will acts as a community co-pilot (not a replacement), and why community-led growth (supercharged by AI) will be your true competitive edge.

Gary Chan
Gary Chan
Company HighlightCompany Highlight
PLG company: Tana.inc

PLG company: Tana.inc

Discover how Tana, an AI workspace, use product-led growth (PLG) strategy with personalize onboarding, and community-led growth user-generated content (UGC) to drive growth loop.

Gary Chan
Gary Chan
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