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Product Led GrowthProduct Led Growth
Product-Led Growth: Launching a Freemium B2B SaaS

Product-Led Growth: Launching a Freemium B2B SaaS

How product-led growth strategy drives signups, rapid feedback, and user conversion, even in skeptical, sales-led markets. Learn step-by-step tactics to launch a PLG motion, overcome internal resistance, and leverage onboarding and customer insights to accelerate SaaS growth.

Gary Chan
Gary Chan
PLG company: Mintlify

PLG company: Mintlify

AI-powered documentation platform serve 70+ million developers and 8,000+ companies using product-led growth (PLG).

Gary Chan
Gary Chan
Company HighlightCompany Highlight
PLG company: Supabase

PLG company: Supabase

How an open source Postgres platform, uses product-led growth (PLG) with instant developer value, a freemium model, and open community adoption, become one of the world’s fastest-growing backend platforms.

Gary Chan
Gary Chan
StartupStartup
Rethinking the Onboarding Pitch

Rethinking the Onboarding Pitch

A behind-the-scenes look at refining the Clarity Inbox sales pitch. Pain-first storytelling matters, how onboarding can be made effortless, and what it really takes to convert product adoption and growth.

Gary Chan
Gary Chan
Product Led GrowthProduct Led Growth
Reverse Trial: More SaaS Customers to retain and upgrade

Reverse Trial: More SaaS Customers to retain and upgrade

Reverse trial outperforms traditional free trials and freemium models for product-led growth SaaS. Keep users engaged longer, nurture upgrades, and meet customers where they are, on their timeline.

Gary Chan
Gary Chan
Product Led MarketingProduct Led Marketing
50+ Funny Marketing Memes, AI meme, Product Manager meme

50+ Funny Marketing Memes, AI meme, Product Manager meme

Get ready to laugh out loud with the ultimate collection of product management memes, capturing the humorous side of the PM life's everyday struggles.

Gary Chan
Gary Chan
Product Led MarketingProduct Led Marketing
Paid Acquisition Flywheel for Product Led Growth SaaS

Paid Acquisition Flywheel for Product Led Growth SaaS

How we use the paid ad channel as a catalyst for Product Led Growth Flywheel. It helped grow our word of mouth and virality flywheel.

Gary Chan
Gary Chan
Company HighlightCompany Highlight
PLG company: RB2B

PLG company: RB2B

How using Founder Led Marketing combine with Product led Growth propeled RB2B, a website visitor identification tool, to tremendous growth, and $5M ARR in 13 months.

Gary Chan
Gary Chan
Product Led GrowthProduct Led Growth
Product Led Growth Examples 2025: Nine AI PLG Startups Leading the Way

Product Led Growth Examples 2025: Nine AI PLG Startups Leading the Way

Here are 9 real-world product-led growth (PLG) examples from leading AI and SaaS startups. Learn how these PLG companies use common characteristics (instant value, viral loops, and user-focused strategies) to drive rapid, sustainable growth.

Gary Chan
Gary Chan
Company HighlightCompany Highlight
PLG company: Wispr Flow

PLG company: Wispr Flow

How an AI-powered dictation tool, uses PLG to deliver instant value, grow external virality, and support any use cases to speed up workflows for thousands of users.

Gary Chan
Gary Chan
Product Led GrowthProduct Led Growth
SaaS Product Virality using Product-Led Growth

SaaS Product Virality using Product-Led Growth

How to create internal virality bottom-up from selling to one individual user then upselling the whole customer's organization. And learn how to create external virality that compounds and drives growth.

Gary Chan
Gary Chan
Company HighlightCompany Highlight
PLG company: MailMaestro

PLG company: MailMaestro

How an AI email assistant uses product-led growth (PLG) with quick AI value, and viral team collaboration, helped them reach 55,000+ teams globally.

Gary Chan
Gary Chan
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